Service — 01
Performance Marketing
Media spend engineered for one outcome: revenue, not reach.
Overview
Performance marketing is paid advertising judged on results you can bank — sales, qualified leads and return on ad spend — not likes, reach or impressions.
At ScaleviX, a performance marketing agency in Pakistan, we run every Meta, Google and TikTok campaign like a profit-and-loss statement. Each rupee of ad budget is tracked back to revenue, and nothing gets celebrated until it shows up in your bank account. It’s the discipline behind every brand we’ve scaled — from a supplement store that jumped to a 7x return to a UK travel business generating qualified leads at £0.33 each.
What We Do
Everything the paid-growth engine needs, in one place.
▸Meta Ads — Facebook & Instagram
▸Google Ads — Search, Shopping & PMax
▸TikTok Ads & short-form paid social
▸Full-funnel campaign architecture
▸Conversion tracking & attribution
▸Creative testing at scale
▸Landing-page & CRO support
▸AI-assisted audience & budget optimisation
Why It Matters
Most ad accounts quietly leak money. This closes the gaps.
Broad targeting, untested creative and reporting that hides behind reach — that’s where budgets disappear. Because every campaign is tied to revenue, you always know your true return on ad spend, your cost per acquisition, and exactly which creative and audience is driving sales.
That clarity is what lets you scale spend with confidence instead of guessing — the difference between spending on ads and investing in growth.
Who It’s For
▸E-commerce & Shopify brands ready to scale
▸Startups needing their first acquisition channel
▸Local & service businesses wanting qualified leads
▸Established brands whose accounts have plateaued
▸International brands — we actively serve the UK
▸Founders who want revenue-first reporting
Our Process
Five steps, zero compromise.
1Audit & strategyWe dissect your account, funnel and numbers to find the fastest path to ROI.
2Tracking & foundationsPixel, conversions API and attribution set up so every sale is measured.
3Creative & campaign buildFull-funnel campaigns with ad creative built to convert, not just to look good.
4Test & optimiseSystematic creative and audience testing to drive CPA down and ROAS up.
5Scale & reportWe scale what works and report weekly on spend, ROAS, CPA and qualified leads.
Real Campaign Results
Numbers pulled straight from live ad accounts.
Real Meta Ads Manager and Shopify screenshots — purchases, qualified leads and the store revenue that followed, across e-commerce, education and lead-gen campaigns in Pakistan and internationally. Campaign and product names are blurred for client privacy; the results are untouched.
958purchases · Rs 424 eachE-com · PK
1,011purchases · Rs 348 eachE-com · PK
661purchases · Rs 532 eachE-com · PK
$0.75per lead · 135 leadsEducation · Intl
445leads · $3.18 eachLead-gen · Intl
207leads · $2.66 eachNursery · Intl
233leads · Rs 127 eachLead-gen · PK
PKR 366Kstore sales · 72 ordersShopify · PK
£39.8Kstore sales · 1,080 ordersShopify · UK
What’s Included
Several disciplines, working as one account.
Meta Ads and Google Ads management drive the paid demand. AI-assisted marketing and automation sharpen targeting and budget decisions. And conversion rate optimisation makes sure the traffic you pay for actually converts.
When paid media, tracking and CRO compound together, the whole account performs beyond what any single channel could — which is why our clients see returns that single-channel agencies rarely match. Need the paid side handled on its own? See Paid Ads Management.
Selected Result
7xSales Growth
A Pakistani supplement brand went from stuck sales to a 7x jump within two weeks — a rebuilt funnel plus a re-optimised ad account. Across our portfolio, we’ve driven results up to a 14x+ ROAS.
FAQs
Performance marketing, answered.
What is performance marketing?
Performance marketing is paid advertising measured by real business outcomes — sales, leads and return on ad spend — instead of vanity metrics like reach or impressions. You only scale what provably drives revenue.
How is it different from social media marketing?
Social media marketing builds audience and brand over time; performance marketing is engineered to generate measurable sales and leads from paid budget now. Most brands need both — see our Social Media Growth service.
What’s the minimum ad budget to start?
We recommend a minimum of PKR 60,000 (~$150) per month in ad spend, separate from our management fee, so campaigns gather enough data to optimise properly.
How soon will I see results?
Early signal often appears within the first few weeks, with meaningful ROAS improvements typically over the first 1–3 months as testing compounds. We report weekly so you see progress from day one.
Do you work with businesses outside Pakistan?
Yes. Alongside our Pakistan client base we actively run campaigns for brands in the United Kingdom, and selectively take on other markets where the fit is right.
Related Case Studies
Explore every project on our insights & case studies.
Ready to Scale?
Let’s talk Performance Marketing.
Tell us about your brand and we’ll map out the fastest path to results — no pressure, no obligation.