When a home appliances brand like ToMe — Haier Pakistan came to ScaleviX, the brief was familiar: turn real work into marketing that actually moves the numbers. A Haier appliance store doing plain, strategy-less posting with no real brand presence.
We started with social media growth, then layered in brand strategy and paid ads management — briefed against the same goal, so nothing was made in isolation and every rupee of spend traced back to a result.
The outcome speaks for itself. We rebuilt the brand identity (including a custom mascot), grew engagement and followers, and ran performance campaigns over 3 months — landing maximum conversions and proper brand awareness. You can see more of these wins on our case studies page.
For any home appliances business in Pakistan, the lesson from ToMe — Haier Pakistan is simple: creative built for the campaign it runs in — backed by social media growth and measured against revenue — is what separates an account that ticks over from one that scales.
Smart living, made simple — and finally, memorable.